About Us
Inspired by architecture and elements of nature, Shell takes its name from the literal Arabic-to-English translation of designer Sadaf Al Awadhi’s name. The brand is defined by curated pieces that combine monochromatic textiles with distinctive 3D silhouettes, created for the woman who refuses to blend in. Each design reflects a daring yet controlled sense of style, where dimensional cutouts, meticulous detailing, and sculptural folds work together to accentuate the form. Geometric and organic shapes are thoughtfully integrated into the fabric, forming a signature language of structure, depth, and modern modesty.
SHELL
SIGNATURE PIECES
Shell’s signature pieces started off as obstructive ideas made out of paper, that slowly progressed and were implemented on fabrics; the inspiration was derived from the silhouettes and lines within the construction of buildings. In addition to that, various elements of nature such as different botanicals are added through embroidery to create a contrast within the designs.
SHELL
COLLABORATION
VOGUE ARABIA
SHELL X MTHAYEL
VOGUE ARABIA
At Shell, we believe that fashion is a shared dialogue. Our collaborations bring together the heritage of the Abaya and the creative energy of our partners. Each project is a unique exploration of contemporary elegance, blending our signature craftsmanship with new perspectives.
JOIN SHELL WHATSAPP CHANNEL
Stay updated with the latest news, collections, and exclusive offers from Shell.
Click hereThe brand expanded by opening a dedicated showroom, providing the opportunity to meet with different clients and tailor pieces accordingly. What makes Shell unique is the curated selection of pieces that combine distinctive monochromatic textiles and sculptural cuts. Every piece created is a reflection of a daring sense of style.
Recent Social Updates
